Data + Design. It's how we work.
We believe in designing brand experiences that motivate people to buy and act. Our Buy Design process was built for this mission. With Centric, our data-driven model, at the center, Buy Design unites and powers the forces of science and creativity so that we deliver value at every touchpoint, inspiring people to buy into your brand and products.
We have a new opportunity for a Senior CRM Manager in our Las Colinas/Irving office. This position will also require frequent visits to and workdays at the restaurant client location also in the North Dallas area.
Our Senior CRM Manager will develop and perform deep customer analytics and data mining to support Customer Relationship Management (CRM), loyalty and other business needs. Create standard and ad-hoc analyses to answer business questions and provide actionable insights. Respond with accuracy and urgency to target customers for marketing campaigns and solve business needs. The CRM Manager will identify customer trends and needs, understand how to differentiate our customers, present recommendations in a concise and client friendly manner and partner with account service and strategy/planning teams to develop new ways of engaging customers.
The ideal person for this role must be flexible and tech savvy, with great organizational and communication skills.
Bachelor’s Degree required, advanced degree preferred.
Five or more years of analytics experience required. CRM experience required (email, direct, SMS/MMS). Quick-serve Restaurant (QSR/Fast Casual) Consumer Package Goods (CPG) industry experience preferred.
Experience with a broad range of consultative analytical techniques and concepts required. First Party Data and CRM Data Source experience is required.
Software & Data source experience desired but not required: Tableau, Google Analytics, Microsoft Office | Bonus Skills: VBA, Python. Required Skill: SQL
We are happy to announce our move to Irving/Las Colinas! Our new address is 7850 N. Belt Line Road, Irving 75063.