• Strategic Planning Director, Food Service

    Job Location US-CT-Wilton
    Job ID
  • Overview

    Tl website Morris Hite quote


    Data + Design. It's how we work.


    We believe in designing brand experiences that motivate people to buy and act. Our Buy Design process was built for this mission. With Centric, our data-driven model, at the center, Buy Design unites and powers the forces of science and creativity so that we deliver value at every touchpoint, inspiring people to buy into your brand and products.


    We seek a Strategic Planning Director of Food Service for our Wilton office!


    Key responsibilities include:

    Being an expert in turning data into action

    • Understanding how to dig into data to identify how to reach and engage with the target, working with vendor partners to gather and provide potential results


    Master of research – Retail and Industry

    • Understanding both qualitative and quantitative research methodologies and how it would work for the shopper / Food Service retailer. Understanding and defining retail auditing process and works with teams on both proactive and reactive projects


    Creative Partner, guiding tactical execution

    • Providing tactical input and consults on how to bring ideas to life for the shopper and retailer


    Expert in mapping a consumer journey, determining most influential points of decisions

    • Leveraging research /data  to design the consumers’ experience


    Understanding the basic measurement approaches, metrics and how to design a results scorecard

    • Working knowledge of most important KPIs to deliver on program objectives
    • Working with vendor partners to get estimated and actual program results


    Pro-actively finds and presents the latest news and trends in retail/channel/media


    • BA in Marketing, Advertising, a behavioral science field or retail-oriented marketing such as category / trade management
    • 7-10 years of activation experience within the disciplines of shopper, brand or sales strategy within an agency setting
    • 5+ years of shopper and customer/trade marketing experience, has a thorough retail (Food Service) and shopper marketing industry understanding
    • Intimately familiar with digital and its role in consumers’ and retailers’ worlds
    • Experience with database tools and systems such as Simmons, MRI, Kantar, or equivalent
    • Strong attention to detail and organization


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