• Director of Retail Engagement

    Job Location US-IL-Chicago
    Job ID
  • Overview

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    Data + Design. It's how we work.


    We believe in designing brand experiences that motivate people to buy and act. Our Buy Design process was built for this mission. With Centric, our data-driven model, at the center, Buy Design unites and powers the forces of science and creativity so that we deliver value at every touchpoint, inspiring people to buy into your brand and products.


    We seek Director of Retail Engagement for our Chicago office!


    This role is a shopper marketing and media expert with a deep understanding of how creative and integrated marketing channels impact and drive the overall consumer and shopper experience. As an expert in mapping the consumer / shopper journey to derive and provide insight and inspiration, this role requires an understanding of how consumers navigate decision-making as well as the media / resources they use to live, plan and shop, the Director of Retail Engagement provides channel and retailer-specific approaches to activation, including guiding the media / tactical approach for program activation through to execution and measurement. 


    This role works with account leads, clients and creative teams to provide a clear, concise point of view, supported by data, for how to engage consumers to drive action / conversion. 


    Key responsibilities include:

    • Work with senior account team to define key strategic opportunities and their potential impact on the projects / brand & retailer activation programming
    • Once core idea / concept is established, work with strategy / creative and account team to create a relevant consumer / shopper journey with supporting communication strategy
      • Work with partner agencies to develop communication plan inclusive of measurement plan /success
      • Plans should be inclusive of retailer media & e-commerce platforms
      • Determine and applying media best practices and establishing guidelines for shopper marketing, especially as it relates to changing/driving shopper behavior in market
      • Support program development leveraging channel / retailer specific expertise and intelligence
    • In partnership with senior account team, present recommendations, identified communication strategies, and final tactical / media recommendations to the client
    • Lead development of direct reports through mentorship, coaching and ongoing performance feedback and identification of learning opportunities


    • Bachelor’s Degree in Marketing, Media Buying, Advertising, Retail-Oriented Marketing such as category /trade management, sales or shopper marketing
    • 3-5 years of Strategic Planning experience within the discipline of retail / shopper marketing or brand marketing
    • Media planning / buying experience within the shopper discipline is ideal; specifically experience with tactical planning / vendor management within a retailer’s media organization or within a CPG trade or customer marketing department
    • Shopper and Customer/Trade marketing experience within the retail landscape (5+ years)
    • Applied experience with database tools and systems such as Simmons, MRI, Kantar, or equivalent
    • Ability to analyze results, interpret data, draw sound conclusions, and develop insightful and actionable recommendations


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