Data + Design. It's how we work.
We believe in designing brand experiences that motivate people to buy and act. Our Buy Design process was built for this mission. With Centric, our data-driven model, at the center, Buy Design unites and powers the forces of science and creativity so that we deliver value at every touchpoint, inspiring people to buy into your brand and products.
This is currently a freelance (temp) role:
The Planner, Commercial Strategy, is a shopper marketing and retail expert with a deep understanding of how creative and integrated marketing channels impact and drive the overall consumer and shopper experience.
This role is an expert in traditional and modern retail channels and understands the dynamics within each channel. They also understand how shoppers differ from channel to channel and can provide insight into the specific channel’s shopper behavior / trip mission.
This role provides channel and retailer-specific approaches to activation, including guiding the media / tactical approach for program activation through to execution and measurement.
The Planner, Commercial Strategy, works closely with account leads, clients and creative teams to provide a clear, concise point of view, supported by data, for how to engage consumers to drive action / conversion. Ensures agency success by overseeing all strategy activities to ensure needed resources are obtained, deliverables are provided, and deadlines are met.
Core job Functions:
Bachelor’s Degree in Category Development, Channel marketing, Retail-Oriented Marketing such as category /trade management, sales or shopper marketing
3-5 years of Strategic Planning experience within the discipline of retail / shopper marketing or brand marketing
Shopper and Customer/Trade marketing experience within the retail landscape (5+ years)
Applied experience with database tools and systems such as Simmons, MRI, Kantar, or equivalent
Ability to communicate clearly, thoroughly and succinctly both verbally and in written form