• Freelance Planner, Commercial Strategy

    Job Location US-NY-New York
    Job ID
    2018-2079
  • Overview

    Tl website Morris Hite quote

     

    Data + Design. It's how we work.

     

    We believe in designing brand experiences that motivate people to buy and act. Our Buy Design process was built for this mission. With Centric, our data-driven model, at the center, Buy Design unites and powers the forces of science and creativity so that we deliver value at every touchpoint, inspiring people to buy into your brand and products.

    Responsibilities

    This is currently a freelance (temp) role:

    The Planner, Commercial Strategy, is a shopper marketing and retail expert with a deep understanding of how creative and integrated marketing channels impact and drive the overall consumer and shopper experience.

     

    This role is an expert in traditional and modern retail channels and understands the dynamics within each channel. They also understand how shoppers differ from channel to channel and can provide insight into the specific channel’s shopper behavior / trip mission.  

     

    This role provides channel and retailer-specific approaches to activation, including guiding the media / tactical approach for program activation through to execution and measurement. 

     

    The Planner, Commercial Strategy, works closely with account leads, clients and creative teams to provide a clear, concise point of view, supported by data, for how to engage consumers to drive action / conversion. Ensures agency success by overseeing all strategy activities to ensure needed resources are obtained, deliverables are provided, and deadlines are met.

     

    Core job Functions:

    • Work with senior account team to define key strategic opportunities and their potential impact on the projects / brand & retailer activation programming
    • Once core idea / concept is established, work with strategy / creative and account team to create a relevant consumer / shopper journey and channel strategy to support communication strategy
      • Work with partner agencies to develop communication plan inclusive of measurement plan /success
      • Plans should be inclusive of retailer media & e-commerce platforms
      • Determine and apply media best practices and establish guidelines for shopper marketing, especially as it relates to changing/driving shopper behavior in market
      • Support program development leveraging channel / retailer specific expertise and intelligence
    • In partnership with senior account team, present recommendations, identified communication strategies, and final tactical / media recommendations to the client
    • Lead development of direct reports through mentorship, coaching and ongoing performance feedback and identification of learning opportunities

    Qualifications

    Bachelor’s Degree in Category Development, Channel marketing, Retail-Oriented Marketing such as category /trade management, sales or shopper marketing

     

    3-5 years of Strategic Planning experience within the discipline of retail / shopper marketing or brand marketing

     

    Shopper and Customer/Trade marketing experience within the retail landscape (5+ years)

     

    Applied experience with database tools and systems such as Simmons, MRI, Kantar, or equivalent

     

    Ability to communicate clearly, thoroughly and succinctly both verbally and in written form

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